‘Global Migration Lab’
Red Cross
The Global Migration Lab at the Red Cross has a seemingly simple mission - ‘to support global and coordinated action and advocacy on migration’ but they found it hard to easily explain to people what this means in practise. We were commissioned to create a unique brand video that would solve this problem.
We simplified complex issues into easy-to-understand pieces of information for those unfamiliar with the organisation. To avoid referencing specific race, nationality, or religion in a 'human-focused' animation, we used a 'paper cut-out' style. This allowed us to show relationships and ages without tying characters to specific groups. In the final scene, these cut out figures transform into 'real' people, emphasising that the video is about real humans, not just statistics.
Sanushka Mudaliar
Director at Global Migration Lab
Red Cross
”We're still playing the video far and wide and it is hugely helpful to have it on hand as a way to explain our work.’
Credits
Client – Australian Red Cross
Design and illustration – Will Hunt
Animation – Will Hunt
Audio – Will Hunt