Backed with evidence from Decade of Action agency, we discovered most consumers want to do the right thing by the environment, but often think it’ll be hassle to change energy providers.

This animation aims to counter this narrative and persuade people that we can achieve a lot, in very little time. We chose a fast-paced ‘photo collage’ style of animation, allowing us to quickly jump between disparate imagery while keeping everything ‘in the same universe’ aesthetically.

We chose relatable scenarios, with little easter eggs throughout, and a strong and clear call to action making a punchy and engaging piece of advertising.